🔗 Marketing toolBulk · Runs in your browser

UTM Link Builder & Tracking Remover

Build campaign links with UTM tags for Google Analytics, or strip tracking junk (utm, fbclid, gclid and 40+ others) from one link or a whole list.

Your campaign link

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About the UTM Link Builder & Tracking Remover

The UTM Link Builder & Tracking Remover does two jobs marketers need every week. It builds campaign links with the five standard UTM tags, so Google Analytics and similar tools can tell which email, ad or post sent each visit. It also cleans links: paste one URL or thousands and it removes click IDs and tracking tags such as utm_*, fbclid, gclid, msclkid and _ga, while keeping the parameters the page needs.

A third tab edits any query string as a simple key/value table. Everything runs in your browser, and your saved links stay on your device.

How to use it

  1. 1Choose Build UTM link, Remove tracking or Edit query string.
  2. 2To build: paste your page URL and fill in source, medium and campaign. The link updates as you type.
  3. 3To clean: paste your links, one per line, and choose tracking only or all parameters.
  4. 4Copy the result, download it, or save built links to your history and export them as CSV.

What it can do

🏷️
All five UTM tags

Source, medium, campaign, term and content, plus utm_id, with lowercase and space fixes.

🧹
40+ trackers removed

Covers Google, Meta, Microsoft, TikTok, HubSpot, Mailchimp, Matomo and more.

📋
Bulk mode

Clean up to 5,000 links at once and see which parameters were removed.

🔒
Private

Links never leave your browser; history is stored only on this device.

Frequently Asked Questions

Which UTM parameters do I need?

utm_source is required. Add utm_medium and utm_campaign as well so visits land in the right channel and campaign. utm_term and utm_content are optional, for paid keywords and A/B variants.

Why should UTM values be lowercase?

Analytics tools are case-sensitive, so Facebook and facebook show up as two different sources. Keeping everything lowercase keeps reports clean.

Which tracking parameters does the remover strip?

All utm_ tags and common click IDs such as fbclid, gclid, gbraid, wbraid, msclkid, ttclid, twclid, igshid, mc_cid, _ga, _gl and HubSpot or Matomo tags. You can add your own and choose parameters to always keep.

Will removing parameters break my link?

Tracking parameters are not needed to load a page, so links keep working. Use the Always keep box for parameters a page needs, such as v for YouTube or id for a product.

Is my data uploaded anywhere?

No. Links are processed in your browser. Saved history lives only in this browser's local storage and can be cleared at any time.